Newsletter Sign-Up
Sign up for our newsletter today and find the best cruise deals, last-minute offers and updates from the top cruise lines.
I analyse the performance of Odysia Cruise's marketing activity and translate those insights into meaningful improvements across the business. With many years of digital marketing experience—specialising in performance analysis and optimisation across a variety of sectors—I can confidently say that none are as exciting or rewarding to work in as the cruise industry. What continues to inspire me is the incredible diversity of our customers: their loyalty to favourite cruise lines and destinations, the personal motivations behind each booking, and their shared enthusiasm for discovering the world by sea. Understanding these behaviours helps shape our approach and ensures we deliver the exceptional holiday experiences Bolsover Cruise Club is known for. Outside the office, I’m happiest outdoors, hill walking, running, or travelling—and naturally, cruising. I’ve been fortunate to enjoy three very different cruise experiences so far: A winter voyage to the Norwegian Fjords on P&O Cruises’ Arcadia, where snowy landscapes created a true Christmas wonderland. A Greek Islands sailing aboard Royal Caribbean’s Jewel of the Seas, taking in calm, glass-like seas and exploring destinations at the heart of ancient odysseys. A Rhine river cruise from the Alps to Cologne with Riviera Travel on the MS Oscar Wilde, following picturesque waterways and sampling local wines along the route. Each journey has deepened my appreciation for the uniqueness of cruising and the unforgettable moments it creates.
Since joining the company, my focus has been on driving marketing performance through data-led insight. My background in digital marketing spans multiple sectors, giving me a broad understanding of consumer behaviour, campaign optimisation, and strategic growth.
I apply that experience to help refine our marketing strategy, enhance efficiency, and ensure we continue attracting and retaining the loyal customers who make our business so unique. My role offers the perfect blend of analytical challenge and customer-centric thinking, contributing to the continued success of the UK’s leading cruise specialist.
Our readers loved these articles by Ian Mayes.
Here are three of Ian Mayes's top destination picks that they'd recommend to any cruiser.
A breathtaking testament to Incan ingenuity and one of the world’s most extraordinary archaeological sites. Visitors are drawn to its mystical atmosphere, dramatic mountain setting and the sense of wonder that comes from standing amid ancient history.
View Destination
A beautifully preserved Algarve town known for its relaxed pace, golden beaches and authentic Portuguese charm. People love Tavira for its waterfront restaurants, cobbled streets and a calmer, more traditional feel compared to the region’s busier resorts.
View Destination
Renowned for their sun-soaked landscapes, whitewashed villages and rich mythology. Every island offers something unique, from peaceful beaches and seafood tavernas to historic ruins and vibrant harbour towns, which is why so many travellers return again and again.
View DestinationSign up for our newsletter today and find the best cruise deals, last-minute offers and updates from the top cruise lines.
From world-famous ocean liners to refined luxury ships, Odysia Cruise partners with a broad selection of trusted cruise lines. Explore the cruise lines we offer and find the perfect match for your style of travel.
