Ian Mayes

About Me

I analyse the performance of Odysia Cruise's marketing activity and translate those insights into meaningful improvements across the business. With many years of digital marketing experience—specialising in performance analysis and optimisation across a variety of sectors—I can confidently say that none are as exciting or rewarding to work in as the cruise industry. What continues to inspire me is the incredible diversity of our customers: their loyalty to favourite cruise lines and destinations, the personal motivations behind each booking, and their shared enthusiasm for discovering the world by sea. Understanding these behaviours helps shape our approach and ensures we deliver the exceptional holiday experiences Bolsover Cruise Club is known for. Outside the office, I’m happiest outdoors, hill walking, running, or travelling—and naturally, cruising. I’ve been fortunate to enjoy three very different cruise experiences so far: A winter voyage to the Norwegian Fjords on P&O Cruises’ Arcadia, where snowy landscapes created a true Christmas wonderland. A Greek Islands sailing aboard Royal Caribbean’s Jewel of the Seas, taking in calm, glass-like seas and exploring destinations at the heart of ancient odysseys. A Rhine river cruise from the Alps to Cologne with Riviera Travel on the MS Oscar Wilde, following picturesque waterways and sampling local wines along the route. Each journey has deepened my appreciation for the uniqueness of cruising and the unforgettable moments it creates.

Experience

Since joining the company, my focus has been on driving marketing performance through data-led insight. My background in digital marketing spans multiple sectors, giving me a broad understanding of consumer behaviour, campaign optimisation, and strategic growth.

I apply that experience to help refine our marketing strategy, enhance efficiency, and ensure we continue attracting and retaining the loyal customers who make our business so unique. My role offers the perfect blend of analytical challenge and customer-centric thinking, contributing to the continued success of the UK’s leading cruise specialist.